In the studio, we can arrange things just the way we want them.

On location, we can’t.

What we can control is perspective.

Here the image is almost perfectly symmetrical.

And the logo becomes a strong focal point.

Through composition we have a chance to direct the viewer’s eye where you want it.

And that is a powerful advantage in an ad. Or a brochure. Or any other form of persuasive conversation.


My advertising, corporate and editorial assignments have taken me across the nation and I continue to offer my clients a range of style and technique along with consistent high quality photography and fast client-centered services.